The Unicorn Within
How Companies Can Create Game-Changing Ventures at Startup Speed
We wrote the book.
Mach49 Founder Linda Yates empowers large companies to beat startups at their own game by building a pipeline and portfolio of new ventures to drive meaningful growth. You’ll master a teachable,repeatable, scalable method focused 100% on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale.
You’ll discover how to manage the Mothership and seize the Mothership advantage to ensure your ventures reach escape velocity and thrive. And you’ll learn how to build a venture factory that will fuel your company’s growth for years to come.
The next unicorn doesn’t have to come from Silicon Valley. Regardless of your company’s industry, geography, or history,the next unicorn can come from you.
This book will show you how.
The Unicorn Within is the latest addition to the all-time HBR “Ideas with Impact” list, 2023
Named one of the “10 Best Business Books of 2022”
Featured in Inc., CEO Magazine, Bloomberg Radio, Forbes, Investor’s Business Daily, Masters of Scale, Next Big Idea Club, and many more.
Named by Malcolm Gladwell and Dan Pink as one of the “7 Startup Books that Every Entrepreneur Should Read”
“I predict this book will become a how-to resource for companies across the globe.”
Richard J. Kramer, Chairman, CEO, and President, The Goodyear Tire & Rubber Company
“The Unicorn Within is an operating manual for venture-driven growth.”
Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business at Dartmouth
Read the Summary Article
By Linda K. Yates
I wrote the Unicorn Within to democratize what we do at Mach49, to build capability not dependency, and to extend access to the success we have experienced inside the Global 1000 to a much broader audience by making our methodology, tools, assessments, agendas, processes, scripts and so much more available to everyone who aspires to disrupt themselves from the inside out and the outside in — to not just survive but to thrive and ultimately, hopefully, to change the world.
Book News And Reviews
Mach49 CEO Linda Yates On Her New Book, 'The Unicorn Within'
December 7, 2023
Linda Yates, trailblazing CEO of Mach49, is one of Silicon Valley’s brightest soothsayers. Her latest book, The Unicorn Within, proves she’s shaping the minds of those who live and work here.
Now is the time for the big companies to move: "Stop whining"
May 2, 2023
Linda Yates, author, writes in the book "The Unicorn Within" that large companies have a good chance of beating small tech entrepreneurs if their managers learn to use the same tools as the entrepreneurs in Silicon Valley.
The revenge of the incumbents
February 7, 2023
“You’re not going to succeed by dumping $20mn on this one start-up, you’re going to dump $1mn on 20 of them and let them run some tests,” says Linda Yates, author of The Unicorn Within.
7 Startup Books That Every Entrepreneur Should Read
January 24, 2023
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, and capital, and you can strike back.
Big Companies Aren't Known For Being Innovative, But Here's How To Fix That
January 17, 2023
In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, author Linda Yates gives larger companies a roadmap for capturing the growth potential of startups while leveraging the power of their enormous scale.
10 Best Business Books Of 2022
December 14, 2022
The Unicorn Within offers an actionable playbook for big corporations, for example when it outlines how exactly you can leverage the “mothership advantage” through a combination of customer driven, repeatable, saleable methodology and careful navigation of the frictions stemming from inertia, orthodoxies, and key performance indicators.
Follow The Blueprint Of Successful Unicorns
November 11, 2022
Entrepreneurs all dream their companies will turn into a so-called unicorn. But you don't have to start a business from scratch to think this big.
How to Spawn Innovative New Ventures From Existing Businesses
October 27, 2022
Big companies that spawn their own new ventures usually fail, compared to independent tiny startups. Read Linda's five preconditions for corporations to be successful in disruptive growth, as augmented by Mark Zwilling and Inc. Magazine.
How large businesses can beat startups at their own game
October 26, 2022
The world’s largest businesses can beat startups at their own game. In fact, they’ve got a mighty head start, says CEO and author Linda Yates, whose new book argues that it’s time they unleash the unicorn within.
Helping Big Businesses Beat Startups
October 26, 2022
Mach49 Founder and CEO Linda Yates discusses her book The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
The Unicorn Within: Steps to Create a Venture Factory
October 20, 2022
In a review of The Unicorn Within, Michael Suer discusses how it aims to help internal startup entrepreneurs and large company leaders who want to launch ventures and create venture factories to combat the digital disruption they face.
Think like an intrapreneur with Linda Yates
October 11, 2022
In Linda Yates' "Think like an intrapreneur" interview on Masters of Scale, she shares the imperative to inject intrapreneurial thinking into corporations and get them to disrupt, innovate, and experiment.